Johanna Schaefer began her career in the advertising agency business in Boston where she held the position of Media Director helping clients with publicity and feature story placement in trade journals. Clients included Raytheon, Inc. Magazine, and Cambridge Savings Bank to name a few. Most recently Johanna held the position for seven years as Marketing Communications and Public Relations Manager for a health care information technology company in Wallingford, Connecticut. In this position Johanna managed all platforms of communications including online presence of the company’s website, social media (Facebook and Twitter), blogs, weekly eNewsletters to the company’s partners and monthly eNewsletter to customers. She created a brand guide and templates for sales presentations, eNewsletters, internal employee and customer newsletters. Johanna in hiring major advertising agencies, executed award winning ad campaigns, capabilities brochures and trade show booth designs.
What Johanna enjoys most about communications is writing and has written targeted copy for brochures and advertisements, email campaigns, press releases, customer case studies by interviewing customers and industry white papers.
In Johanna’s leisure time she enjoys attending the Goodspeed Opera House musicals, going to the shore, visiting Boston and long motorcycle rides.